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FRABA Pte. Ltd., a newly established subsidiary in Singapore, extends the FRABA group's presence in the Asian market. In addition to North America and Europe, FRABA companies thus now also cover another important, strongly growing economic region. The timing is no coincidence: while the current economic crisis stirs the market, reduced investment costs were a beneficial side effect.
Besides developing new market segments in Asia, the FRABA groups aims at strengthening ties with existing local customers. This is facilitated by the direct local support provided via Singapore, which now means no or little time difference for Asian customers. The company has also introduced Chinese as an additional business language, thereby providing another advantage. Moreover, the networking of market information from three continents also increases the competence for international projects with multi national companies.
FRABA attaches great importance to the establishment of the new subsidiary, following the same strategy that was used for the US subsidiary: two experienced members of the management and product management, were relocated to Singapore. Thus, customer pro-jects and FRABA product adaptations can be supported and implemented on location from the start. Considering the very high importance of service in Asia, with customers expecting short reaction times, this proves to be a key advantage.
Juli 2009
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